'The Ifresh Experience': A Journey from Market to Farm, Exploring the Roots of Your Fruit Box

At Ifresh, we've always aimed for more than just being your workplace suppliers; we're your partners in forging a profound connection to the origins of your daily nutrition. Last week, we had the pleasure of taking some of our clients on 'The Ifresh Experience.' Our destination? The bustling Sydney Produce Markets and the very farms where the journey of our fresh Australian produce that you find in your fruit box commences.

The day was a holistic exploration, an opportunity to not only educate our clients on the fresh produce we deliver to their kitchen hubs but also to help them connect with the passion that propels this entire process.

Our day commenced with a tour of the lively market floor at Sydney Produce Markets. Here, our clients met the dedicated agents whose vital role brings the finest Australian fruit box produce to our clients' workplaces. They were also introduced to the fascinating story behind the fruit box produce, from Stone Fruit to Apples, Bananas, and more!

Did you know that the spots on fruit box produce like stone fruit are nature's signal that something sweet is on the horizon? They indicate that the starch is transforming into natural sugar, making these fruits even tastier!

From the Sydney Markets, our journey continued as we boarded a private coach, tracing our fruit box produce back to its roots: the growers. Here, our clients had the privilege of meeting the devoted growers who nurture the fresh fruit and vegetables delivered to the Sydney Markets daily. On the farm, our clients delved into the challenges our growers face in ensuring the highest quality produce. This included navigating unpredictable weather and climate, managing pests and diseases, and dealing with the ebb and flow of market volatility. This part of the journey was a compelling opportunity to learn about the unwavering dedication and resilience of these growers in the face of these obstacles.

We concluded the day with a delightful BBQ lunch on the farm, allowing our clients to reflect on the day's learnings. The key takeaway? The profound connection to food. This journey was a day of education and revelation, a window into the dedication, care, and expertise that go into delivering the very best to you every day.

If you're intrigued about joining us on this enlightening adventure, you can explore the five different experiences we offer on our website here.

We'd love for you to be part of the fruit box produce journey!